3 out of every 4 marketers consider social media to be very important for event marketing. Yet, what many people fail to see, is social media can only be a positive contributor to an event’s success if used properly. With this, we’ve put together an easy-to-read do’s and don'ts list for marketing events on social media!
- Use promotional apps for a competition or sweepstakes.
- Promote posts and use targeted ads to increase awareness.
- Use Facebook events and invite people.
- Make sure your event tab is in prime position on your Facebook page.
- Post too frequently.
- Ignore comments and questions.
- Just sell the event – publish useful content, engage and build the community.
- Produce a unique hashtag for the event.
- Retweet others posts.
- Tweet out pictures on the day of the event.
- Use too many hashtags.
- Just focus on your own tweets.
- Show favoritism to certain users.
- Produce a board dedicated to your event.
- Use hashtags on posts.
- Invite others to post to board.
- Make graphics of schedules.
- Just post about products and services.
- Post small or low-quality images.
- Just use photos
- Use Linkedin ads to target your audience
- Target relevant groups – invite people to collaborate in discussions.
- Post updates and content through company page and personal page.
- Send direct mail to people you have no contact with.
- Ignore questions in groups.
- Rely solely on your own efforts.
- Promote your event using Google Plus events.
- Use Google plus Hangouts to help organize your event with key people.
- Use Hangouts on Air to live stream event.
- Network in relevant communities and invite people.
- Forget to respond to people
- Spam people through circles for event.
- Use just text – add some humor!
Well that's all for now! Comment below with any questions, comments, or ideas.