- Who is your target audience?
- What products or services do you provide?
- What makes you unique?
Patagonia: Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.
Ann Taylor: to inspire and connect with women to put their best selves forward every day.
Naked Juice: Making the whole planet feel better. One bottle at a time.
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(2) VISION STATEMENT
Avon: To be the company that best understands and satisfies the product, service and self-fulfillment needs of women-globally.
Microsoft: Empower every person and every organization on the planet to achieve more.
Facebook: To give people the power to share and make the world more open and connected.
- How do you want people to feel when they encounter your brand?
- What 3 personality traits would you use to describe your brand?
- In what order of importance do they each fall?
Dove: Ethical, simple, pure.
Victoria’s Secret: Seductive, passionate, desirable.
Rolex: Powerful, determined, dominant.
- Who are you talking to (who is your target audience)?
- What is your brand name?
- What category does your brand fall into?
- What consumer need does your brand fill?
- What are the nearest competitive alternatives?
Body Shop: For people seeking wellness, the Body Shop offers the most natural bath and cosmetic products because we are the most environmentally friendly cosmetics company.
Home Depot: For do-it-yourselfers, Home Depot offers the best prices because we are the largest building supply company.
Listerine: For adults concerned about oral hygiene, Listerine is the one brand of mouthwash that not only stops bad breath but also helps prevent gum disease.
Also important to note is that creating brand identity is like dealing with a living, breathing organism. That being said, your brand identity might need to evolve as it grows and interacts with consumers. When doing this, just make sure to keep in mind the core brand identity principles you’ve set. This will allow you to maintain familiarity and consistency so that your customers remember you.
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Until next time boss babes!
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