The number one mistake companies make with social media is having no strategy whatsoever. Without a social media strategy, companies are ultimately unable to communicate effective brand messages. Posting blindly on your social accounts will essentially get your brand nowhere in exposing itself to audiences utilizing various social media platforms.

If you plan to utilize social media marketing for your business, it’s extremely important to create a clear strategy. A successful social media strategy will include a distinct voice, measurable goals, a separate policy for each platform, and a consistent content calendar.

The most challenging aspect of creating a social media strategy is understanding the differences between each social platform from a marketing perspective. Yet, having this knowledge is crucial to your strategy’s success.

One important factor for creating a consistent social media posting calendar is timing. For a better understanding of the optimal times to post on different social platforms, take a look at the graphic below:


When establishing your social media strategy, it’s also important to be wary of creating accounts across multiple platforms too soon.

It’s not uncommon for businesses to make the mistake of creating accounts across multiple social platforms, despite their inability to post quality content that engages their consumers. After a few months of bouncing posts from one platform to another, these businesses often become overwhelmed and abandon their social accounts altogether. Ultimately, Social accounts with a few posts from months or years back, only create a disorganized image of your brand.

Therefore, remember to start slow and keep the focus of your social media strategy narrow.

Allow the true personality of your brand to shine through, by focusing on the queries, concerns, and involvement of your online audience. Humanizing your brand in this way, will allow your audience to feel more connected to you.  


To help simplify the complex world of social media marketing, check out the list of important tips for managing your accounts, below:  

  • Having at least one image in your Facebook and Twitter posts will lead to more shares.
  • Infographics are liked and shared 3x more than other content.
  • Interact with your followers on a daily basis by liking and sharing their posts.
  • Since people are rarely on social media looking to be sold to, take a ‘soft sell’ approach. Mix promotional posts with more personal and/or informative content.
  • If you’d like your followers to take action after viewing a certain post, make sure to include one clear call to action that tells them what to do next. Otherwise, they’ll just keep on scrolling.
  • Check your social media analytics on a weekly basis to determine the kind of content working well for you. Incorporate more of this content into your strategy.
  • Never, ever pay for followers. Rather than focusing on the numbers, focus on building genuine consumer relationships.

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